THE MAP BOX
The brief set by RSA was to design or re-design a consumer toy and its product packaging to minimise waste and environmental impact.
I figured I wanted the packaging to become a part of the toy so you do not need to trash it after opening. There will be no need to toss anything away from the toy. The toy is designed quite neutral so it can attract both boys and girls. The idea is that when you fold out the packaging you will get a map to play with the cars on.
The Map Box will be in different series. So you can collect the different capitals from different countries.
If you want the whole map of the city, use the code you get in the box, and type it in on the website and simply download the missing parts. You get the box folded together, and when you want the map you simply fold the box out and the map will appear for you, and
six different cars.