Promotional poster for Southampton Solent University's graphic design course.
I wanted to make a poster that did not scream degree show or graphic design immediately, but rather make the person look closer and think for a second. I chose squirrels to be the main focus and star. Both because there is ALOT of cute squirrels running around in the park here, and they are also a metaphor for us graphic designers.
One of the squirrels looks in another direction to symbolise that she/he looks at the world/design differently than the other squirrels. I used quite friendly and playful colours to give the viewer a good feeling. The type is simple and neutral, and is not supposed to take the attention of the squirrels