Promotional poster for Southampton Solent University's graphic design course.
I wanted to make a poster that did not scream degree show or graphic design immediately, but rather make the person look closer and think for a second. I chose squirrels to be the main focus and star. Both because there is ALOT of cute squirrels running around in the park here, and they are also a metaphor for us graphic designers.
One of the squirrels looks in another direction to symbolise that she/he looks at the world/design differently than the other squirrels. I used quite friendly and playful colours to give the viewer a good feeling. The type is simple and neutral, and is not supposed to take the attention of the squirrels
![](https://cdn.myportfolio.com/57256baedce6ae4b9a4f33ddc746b152/5dbec2f4-dd79-4e92-a958-398df042704d_rw_600.jpg?h=f44f6b6e182be6af7f23553fa4506c02)
![](https://cdn.myportfolio.com/57256baedce6ae4b9a4f33ddc746b152/90dc8818-6cd7-4ae8-9882-3e9b48a3cec7_rw_600.jpg?h=15a43c58aedaa7474468dcf7fae120e7)
![](https://cdn.myportfolio.com/57256baedce6ae4b9a4f33ddc746b152/7a816f4c-e4ff-4b3c-8153-75eb7a0bdaa3_rw_600.jpg?h=0f60902cd5e4ec92575108a76095edf7)
![](https://cdn.myportfolio.com/57256baedce6ae4b9a4f33ddc746b152/c60610ff-2c9e-43b3-9944-92ca940aa20e_rw_1200.jpg?h=f340827f6a8cbd2a77bf9ec62de2d2f6)
![](https://cdn.myportfolio.com/57256baedce6ae4b9a4f33ddc746b152/a68f5b11-bec7-4a7d-9b9a-db05602e1268_rw_1200.jpg?h=4b80e08028c8f2b93603f3f00230e3d0)